On January 2, 1939, the Golden Memories themed 50th Annual Tournament of Roses Parade was held in Pasadena, California. Shirley Temple presided over the festivities as Grand Marshal. The Star-News and Post printed a commemorative booklet for the occasion with cover shown above. Although Shirley was already approaching her 11th birthday, the art on the cover attempted to depict a much younger version of the child star to keep her more precocious to her adoring fans. Below is a color tinted image from the parade inside the booklet.
If you’re wondering why the 1939 parade was on the 2nd instead of the 1st, whenever the 1st falls on a Sunday, the parade shifts to Monday.
Another shot of Shirley with Rose Queen Barbara Virginia Dougall:
If you wanted to get an up-close-and-personal seat for the parade, you would have needed a ticket:
A float promoting the upcoming MGM film “The Wizard of Oz” included costumes and cast members from the film:
A few color screenshots showing the Oz float:
The football game that followed was between USC and Duke; USC took home the trophy!
A few additional images from my collection of Shirley in the parade:
You can see Shirley’s father seated below her, somewhat hidden by all the roses around him:
Rare color footage exists of Shirley enthusiastically waving to the crowds. Keep in mind the parade lasts roughly two hours! Her hand must have been exhausted!
See more Shirley Temple 1939 Rose Parade photos at my main website.
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